New Medication Allows You to Rest Easy: Get a Full Night's Sleep ...

...ba href=/sleep/a/b aids.

People should know that even if a medication is referred to as a 'non-narcotic,' it may still carry a risk of abuse or dependence.

Most ba href=/sleep/a/b medications are designated as controlled substances by the DEA because they can cause residual side effects such as grogginess, memory impairment, issues with balance, and dependence." A RECENTLY APPROVED ba href=/sleep/a/b MEDICATION - ROZEREM - TARGETS THE BRAIN'S NORMAL ba href=/sleep/a/b-WAKE CYCLE AND HAS NOT BEEN ASSOCIATED WITH A RISK OF ABUSE OR DEPENDENCE OR NEXT DAY "HANGOVER EFFECTS" IN CLINICAL TRIALS.

THERE ARE MANY TREATMENT OPTIONS AVAILABLE FOR INSOMNIA, SO IT IS IMPORTANT FOR PEOPLE TO SPEAK TO THEIR DOCTOR TO FIND A SOLUTION THAT WORKS FOR THEM.

FOR MORE, VISIT TAKEDA'S WWW.ba href=/sleep/a/bABZS.COM.

I'M DANIELLE ADDAIR.

Important Safety Information: ROZEREM is indicated for the treatment of insomnia characterized by difficulty with ba href=/sleep/a/b onset.

ROZEREM can be prescribed for long-term use.

ROZEREM should not be used in patients with hypersensitivity to any components of the formulation, severe hepatic impairment, or in combination with fluvoxamine.

Failure of insomnia to remit after a reasonable period of time should be medically evaluated, as this may be the result of an unrecognized underlying medical disorder.

Hypnotics should be administered with caution to patients exhibiting signs and symptoms of depression.

ROZEREM has not been studied in patients with severe ba href=/sleep/a/b apnea, severe COPD, or in children or adolescents.

The effects in these ...

Competition in sleeping pill market likely to spur ad war

...ba href=/sleep/a/bing pill market likely to spur ad war 03/30/2006 By Theresa Agovino AP Business Writer NEW YORK - The maker of Ambien has begun a new ad campaign it hopes will reverse a sales slide triggered by reports that some patients couldn't recall driving or eating while ba href=/sleep/a/bwalking when using the prescription ba href=/sleep/a/b aid.

The campaign Sanofi-Aventis SA launched Wednesday is likely the first salvo in what analysts predict will be a fierce advertising war in the market which has seen sales drop in the aftermath of the negative news.

Sanofi's Ambien is expected to have a new competitor by this summer when Pfizer Inc.

and partner Neurocrine Sciences Inc.

are slated to debut a new pill.

Analysts expect the ads to flood the media just as the commercials for erectile dysfunction treatments like Viagra, when that drug added new competition.

''You are not going to be able to watch a television show without seeing a commercial for a ba href=/sleep/a/bing pill,'' said Jason Napodano, an analyst at Zacks Independent Research.

Pfizer's pill - known generically as indiplon - will compete head-on with Ambien and Lunesta, a prescription drug that Sepracor Inc.

began marketing 11 months ago as a way for the ba href=/sleep/a/b-deprived to get a good night's rest.

ba href=/sleep/a/bing pill prescriptions grew 55 percent to 45.5 million from 2001 to 2005, according to IMS Health, a pharmaceutical market research firm.

Six-month old Ambien CR, the successor drug to the headline-grabbing medicine, had been steadily gaining market share si...

Rape allegations cast pall at Duke

... USATODAY.com - Rape allegations cast pall at Duke Classifieds: Home News Travel Money Sports Life Tech Weather Other college sports Other sports home Polls Directors' Cup Fall champions Winter champions Spring champions More colleges Football Men's basketball Women's basketball Indexes Scores Columnist index Sports briefs TV listings Sports index Marketplace Arcade Baseball Tickets NASCAR Tickets Basketball Tickets Shopping Newspaper Classifieds Posted 3/29/2006 11:53 PM Updated 3/30/2006 12:18 AM DUKE INVESTIGATION ANSWERS SOUGHT IN LACROSSE PROBE Duke works to preserve elite-school image Rape allegations cast pall over Durham campus Duke president urges patience amid investigation CHRISTINE BRENNAN COMMMENTARY Wrong time for team unity What's this?

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