Stress management

Readers may write to him at 3023 Shannon Lakes Dr., No.

102, Tallahassee, Fla.

32309, or send e-mail to ism@hyperstress.com.

He also has a Web site at www.hyperstress.com.) News Copyright ...

Wrigley Co.

seeks scientific proof Get on your phone Gum has benefits for health?

Wrigley Co.

seeks scientific proof By DAVE CARPENTER, Associated Press Friday, March 31, 2006 CHICAGO — Here’s a juicy thought to chomp on.

What if the simple act of chewing gum helped you keep your weight down, reduce stress, improve focus — or all three?

Wm.

Wrigley Jr.

Co.

is so hopeful of the possibilities that it is starting a multimillion-dollar, multi-year effort to prove them.

Citing “emerging research” that suggests chewing gum might be beneficial, the gum maker has created the Wrigley Science Institute, consisting of an international advisory panel of scientists and research experts who are studying the sticky matter.

Surinder Kumar, Wrigley’s chief innovation officer, says the 115-year-old company has been hearing from consumers for decades about chewing’s benefits.

Now it’s looking for scientific proof to back up the anecdotal evidence.

The company hopes the results, which won’t be known for another year or so, will give people a whole new reason to chew gum — any gum, although as the world’s No.

1 gum purveyor and with 63 percent of the U.S.

market, Wrigley clearly would r...

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